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In a Nutshell descriptions provided by The Brandtech Group.Pencil
Pencil provides ecommerce brands and agencies with ad creatives predicted to win with AI, editing capabilities with free stock music, images and video, as well as insights into ad performance with sharing, commenting and approvals and industry benchmarks.
Pencil Features
| Feature | Details |
|---|---|
| Ad Generation | Generate ad creatives predicted to win with AI. |
| Prediction | Get predictions, insights and benchmarks to inform ad creatives. |
| Editing | Edit ad creatives with free stock music, images and video. |
| Insights | Gain insights into ad performance with sharing, commenting and approvals. |
| Benchmarks | Compare ad performance to industry benchmarks. |
Pencil in a Nutshell
In a Nutshell is provided by The Brandtech Group.
An AI platform that generates optimized variations of image and video content, and pushes chosen content directly to social platforms. The only ad generation tool to test against over $1bn of media spend in their platform
| Pros | Cons |
|---|---|
| The interface is user-friendly and simple to navigate, providing predictive insights to help identify successful ads and elements. | |
| Offers the creation of full video ads rather than just static images. | |
| Integration with Meta and TikTok allows for direct ad placement and data tracking of ad performance. |
Pencil Pricing
Pencil provides subscription-based plans for startups & freelancers, brands & agencies, and enterprises. Features include generating ads with AI, exports, brands, free stock music, images & video, predictions, insights & benchmarks, sharing, commenting & approvals, direct channel integrations, and chat support. Plans vary in pricing, features, and the number of ads available.
| Plan | Description | Key Features | Model | Price | Summary |
|---|---|---|---|---|---|
| Starter | For startups & freelancers. Generate ad creatives predicted to win with AI. | Generate ads yourself with AI; 50 exports; 1 brand; Free stock music, images & video; Predictions, insights & benchmarks; Sharing, commenting & approvals; Direct channel integrations; Chat support | Subscription | $99 | $99/mo; $297 billed quarterly; Try free 7 days |
| Pro | For brands & agencies. Get ad creatives weekly from a shared Creative Strategist. | Everything in 'Starter' plus: Shared Creative Strategist; Ads made by Creative Strategist; 1 brief/week to Creative Strategist; Slack with Creative Strategist; 100 exports | Subscription | $249 | $249/mo; $747 billed quarterly; Get started now |
| Unlimited | For enterprises. Unlimited ad creatives from a dedicated Creative Strategist. | Everything in 'Pro' plus: Dedicated Creative Strategist; Ads made by Creative Strategist; 1 brief/day to Creative Strategist; Unlimited exports; Custom pricing for multiple brands; Bank transfers & payment terms | Subscription | $799 | $799+/mo; $2,397 billed quarterly; Get started now |
BrXndScape is a project of BrXnd.ai, an organization at the intersection of brands and AI.
