NovelAI

A blog post about the opportunities for brands in AI technology. The clock was ticking down to midnight as I tried to figure out what to write next. I'd been sitting here all day, but I hadn't even come close to getting anything done. The problem was that there were so many directions my business could go—and I wanted it to go everywhere at once. As you can probably guess by now, I'm talking about my business—a new company called Fierce. We're a marketing agency focused on using artificial intelligence (AI) to help our clients make their products and services more successful. But we want to do so much more than that. We've created a product that uses machine learning to find insights from social media posts, analyze them against historical data, and then suggest ways to improve your campaigns based on these findings. It's like a personal assistant for marketers who don't have time to learn everything themselves. And we just launched it this week. Our first client is a big company with over ten thousand employees. They use us to increase their sales, which means we get paid every time they sell something. That's why I'm sitting here now instead of working on our next product or sending emails about our current one. But I know there are so many other directions our business could go. One of my favorite ideas would be to create another product that analyzes customer reviews on Amazon, the largest e-commerce site in the world. Or maybe a tool that helps people discover new books to read. There are tons of possibilities. And that's where I start to feel overwhelmed. When you're starting a company, it feels like every decision matters. You think about how it will impact everything from your bottom line to your ability to attract customers. But while it's important to have a clear vision for your business, you also need to focus on the details. Otherwise, you'll never get anywhere. That's why it helps to narrow things down to a few key priorities to keep yourself motivated and productive. Here are three questions that always help me figure out what needs to happen next. 1. What Do We Want People To Remember About Our Business? In general, companies are good at two things: providing value and making money. If you can do both, then you have a chance to build a brand people will remember. For example, if you're selling shoes, then you want your customers to notice your amazing quality and comfort, and to think of your store when they need more shoes. The best way to accomplish this is to focus on a specific type of shoe—like running shoes, casual boots, or dress shoes—so your customers understand what to expect. Then, you can deliver on that promise every single time. If you try to compete across multiple types of shoes, then it becomes harder to stand out—and your customers might not buy from you again. Instead, make sure your business focuses on one thing that sets it apart. This allows you to build a brand people will love. 2. Where Are Our Customers Right Now? Another way to define your business is to ask yourself where your customers are right now. We want to make the world a better place through AI—that's our mission statement. But we also want to help businesses grow, so they can create jobs and provide services that people need. So where are our customers? If we're talking about our business specifically, then most of our customers are online. It makes sense because we're a digital marketing agency. The majority of our leads come from people searching for "digital marketing" or similar terms online. And we spend a lot of time crafting messages that answer their questions and convince them to hire us. But we also have clients who work offline. For instance, a large tech company recently hired us to train their customer service team to use chatbots. We're hoping that once they see how well it works, they'll implement it throughout their entire organization. Now, you may be thinking that focusing on where your customers are now makes sense, but it doesn't really help you decide what to do next. After all, a client in customer support isn't going to care whether you develop an AI-powered marketing tool or a book recommendation app. But that's exactly why you should consider where your customers are right now.